It starts with an idea. It evolves into a plan. It becomes reality. At Mission Point, we specialize in strategic innovation designed to transform your organizational mission into real-world returns. We empower leaders in education, arts and culture, and other social impact sectors to create, market, and advance their transformative visions.

Envision It • Advance It • Market It • Build It • Produce It

Connect It • Start It • Shape It • Grow It • Communicate It

Evaluate IT • Launch It • Research It • Brand It

Let’s Talk About It


Michelle D. Olson

President and Chief Strategist


Michelle brings powerful results to clients through breakthrough strategy, model public engagement programs, targeted fundraising campaigns, and award-winning marketing communications. Driven by an entrepreneurial spirit and more than two decades of experience in the social impact sector, she has built transformative partnerships and programs for institutions around the country, such as the University of Chicago, the W. K. Kellogg Foundation, and CEOs for Cities. Her specialty areas include education, workforce development, community outreach, sustainability, technology access, housing, and arts and culture.

She holds an MA in public policy from the University of Chicago School of Social Service Administration, an MBA from the University of Chicago Booth School of Business, and a BA in psychology from Lake Forest College.

As head of Mission Point, Michelle works one-on-one with your team to understand your mission—and brings together top caliber researchers, writers, and designers to execute it flawlessly.